The goal of this brand guide was to show what we do as a brand successfully and hopefully show what we can improve upon as we continue to grow. Consistency is key and while we continue to update older pieces and create new ones, this guide should be used to navagate and standardize the many uses and components we create. Committing to these standards will allow us to keep a consistent look and message to our audiences allowing us to stand out in who we are as a brand.
XSport Fitness is determined to be there for their members, that means 24/7. They surround their clients with the top tools of the trade – energy, knowledge and endless exercise variety in a clean and comfortable environment. They want their clients to visit the gyms often and make it a destination that’s part of their every day routine. They pack the gyms with everything needed for the betterment of the people who workout there, making it a one stop shop for their health and wellness. The many amenities they offer are meant to ease the clients into a healthy lifestyle and to show that that it’s easier than they think to live that way.
L: Table of Contents; R: Maps of the 39 XSport Fitness Locations
L: Purpose of the Brand Guide; R: Brand Mantra
L: Primary Logo Stacked & Horizontal; R: Secondary Logos: X-IT, StudioX, AthletiX, STRONG
L: Secondary Logos: XSport Tan, XSport Cafe, Recovery Services, XSport Spa & XSport Spa & Salon; R: Primary Colors
L: Secondary Colors and their uses; R: Gradients used
L/R: Sans serif typefaces used
L: Script Fonts; R: Secondary Elements, Callouts
L: Secondary Elements, App Icons, X-IT XTRAs Icon; R: Imagery, Group Exercise
L: Imagery, X-IT, AthletiX, StudioX; R: Imagery, Recovery, XSport Spa
