STASH CHICAGO
1. Core Values
customer service
quality merchandise
rare products
newly released items
top quality
2. Brand Position
stash has a basic image for a far from basic store;
its image is out of place for the many competitors located nearby;
they need a fresh updated look to connect with those coming from
elsewhere looking for similar products
3. Brand Personality
friendly
sneakerheads
responsive
up-to-date
4. Brand Icons
name: stash
logo: blue, helvetica font, all caps
architecture: location was previously a banquet hall/restaurant
(still has some remnants of history), very open, exposed
concrete pillars, blue painted ceilings
personnel and clothing style: laid back and urban,
employees looks fashionable and stylish, always
wearing shoes similar to those sold in store
sound: top hip hop hits, old school hip hop
Rebranded Logos
Finalized Logo
Redesigned Exterior
FLYERS
Launch book prototype
click to enlarge
Website
