Real McCoy Southern Barbeque is a family-owned and operated restaurant in Romulus, MI.
Armed with the famed white sauce invented in the family's hometown of Decatur, AL and the
Alabama style of low smoked barbeque cooking, they are determined in bringing a new
type of southern comfort and culture to Metro Detroit. I was tasked with creating a logo
and branding for this growing business. I worked closely with the owner to try to
get the look and feel down right - giving an authentic dining experience for all.
Initial Sketches
Logo options
final Logos
Menu
Branding Materials
